There a few issues that should be considered before
deploying a email marketing campaign, such as;
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| Making a good first impression |
When subscriber first registers on your site, they will receive a
response email straight away. This is one of the most overlooked
aspects of email campaigns. This welcome email is your first opportunity
to make one on one contact with your subscriber, like a first impression
when meeting someone in person
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| Catering for the Individuals |
Nobody knows your clients better than you, but the subscriber from
your web site may be potential clients that you have not yet met. They
could be from different industries, with different needs from your
business. By sending out a one email to your whole subscription you
might not get the maximum result you are after. Tag your subscribers
into one or more categories for different campaigns and better results.
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| Continuing the Brand |
Your brand is your corporate identity, immediately recognizable to your
clients and now to your online subscribers. Continuing the branding of
your company from your website to your emails campaigns is important.
Just like your stationary, it’s important to tie all online content
together with the same theme.
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| Word of mouth on the internet |
| ‘According to a January 2006 report by Sharpe Partners, 89% of US
adult Internet users share email content with their friends, family and
associates. And 75% of them forward emails to up to six other recipients.’ |
This is known as virtual marketing or word of mouth for the internet.
This is mainly a result of good content, the content the people would
want to email to their friends
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| Keeping track of your trends
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| Once the email campaign is sent out, it’s not just a matter of sitting back
and waiting. A report can be issues stating how many of your
messages were opened, which bounced back and which links were
clicked on. This data not only converts email marketing into an incredible
lead generation tool, but it also allows you to learn more about your
subscribers. |
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